WineSociety is one of our favorite new wine brands, so we were excited to ask the CEO and co-founder Angela Allison a few questions. Entering a crowded market like the wine business takes courage and succeeding takes a lot of savvy. Angela appears to have an excess of both.
Read our review of the WineSociety Wine Club here.
WineSociety bucks convention by offering only canned wine in three main blends. The approach is both simple and bold. That is mirrored in the brand aesthetic. You know instantly upon seeing the cans that this wine is something different. As you delve a little deeper, you discover that the decisions behind this unique approach weren't made just to be different. They are strategic and meant to deliver a better and more affordable wine experience to a new generation of wine drinkers. Read on to better understand what sets WineSociety apart.
Click here | See the beautifully designed WineSociety online store.
Why did you decide to launchWineSociety?
It started with our own personal experience and observations when traveling between the midwest and California. We realized that most people (including myself at the time) saw wine as intimidating, complex and expensive. After experiencing Napa Valley and the welcoming wine community, we realized it didn't have to be that way. There was that AH-HA moment to create a "society" that simplified all things wine, from selection to more approachable packaging and pricing.
What in your background prepared you to start a company like this?
I’ve always had the entrepreneurial bug. I started my first company only 9 months after graduating from college! My husband is the founder of a real estate tech company that I became very involved in as well, utilizing my design degree for their website, office space, and employee culture. All of those experiences have contributed to the core of WineSociety and helped shape the company.
WineSociety has a simple and beautiful aesthetic. How did you arrive at this look?
As mentioned above, I have a degree in graphic design so the WineSociety branding was super important to me. You have one chance to make an impact and catch attention. We knew what wanted something sleek and simple that would reflect the word “society”. We played around and manipulated the design a lot until it was perfect, from the logo down to the font and words used in each description.
Who is your target customer? What is it about Wine Society that you think will appeal to them?
Although our target consumer is the female millennial, we’re certainly not exclusive to women or millennials. The beauty of our brand is that we appeal to all wine lovers, from newbies to experienced. It's important to recognize that Millennials are the next generation of wine consumers who value convenience, connection, and products that fit their busy lifestyle.
How involved are you in crafting the wine blends?
I’m involved every step of the way and it is one of my favorite parts about the business! What sets WineSociety apart is focusing on making "Beautifully Balanced" blends that appeal to a broader audience. Teaming up with our amazing winemaker, we are able to create premium blends that stand up to $40+ bottles in blind taste tests, and also are approachable enough for someone just starting out their wine journey. In Parallel, I’m equally cognizant of trends happening in the wine industry and market in general so we can always stay ahead of our consumer needs and the market offerings.
Will the blends change annually based on the harvest or are you committed to the current varietals?
We are not confined by varietal, vintage date or appellation, which gives us more flexibility in keeping our blends consistent We have our core blends - TEMPT (red), FATE (white) and CHANCE (rose') - that will always hold the same flavor profile that our customers can count on. WineSociety is intended to be your go-to, something you can count on so you don’t have to take a CHANCE 😉
Are you planning to introduce new wines on a regular basis? Would you like to tease any upcoming releases?
Our Flagship line of TEMPT, FATE, and CHANCE will always be available to our DTC members and in select retail locations across the US. Keeping in mind that WineSociety was created to simplify all things wine, including selection, our line extension will be very thoughtful and not overwhelming.
We do plan to introduce new wines every year, most being limited to our DTC customers. As a teaser, we do plan to have a specialty label release before summer! Our previous specialty label, PLEASURE, a Gamay varietal was released last summer.
Some consumers cringe at wine in cans. Can you help them get over that bias?
I think the easiest way is to draw a comparison - Just like the craft brew industry discovered that cans were a great vessel for high-end beverages, wine is on the same path.
Can wine sales increased 125% from 6.4M in 2015 to 14.5 in 2016 and is just at the beginning! Cans provide more flexibility, are non-breakable, more portable, more approachable and better for the environment. With that many positives, cheers to cans!
Can you suggest a perfect food pairing for each of the blends?
At WineSociety, we believe wine is best paired with life's adventures. We encourage you to enjoy wine your way, whether that means sipping rose' by the pool, packing a can in your backpack as you embark on a hike, or sharing a can with a friend over a conversation.
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