About This Winery
Treana is a family-owned and operated winery. The name Treana symbolizes a trinity of natural elements – the sun, the soil, and the ocean – elements that make Paso Robles, and the rest of the Central Coast, an exceptional area for wine grapes. The Hope family has been farming in Paso Robles since 1978.
Treana wines reflect local geography and climate: rolling hills, calcareous soils, sunny summer days tempered by cool afternoon ocean breezes and as much as forty-degree temperatures swings between day and night. The grapes respond accordingly, with good sugar levels and balanced acids.
The Hope family planted wine-grapes in Paso Robles in 1978. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region.
Austin Hope opened his tasting room on the west side of Paso Robles in 2009 on the Hope Family Vineyards property on Live Oak Road. He will primarily showcase his Treana and Austin Hope brands there, but during events and festivals all brands will be poured. The tasting room itself is an open, somewhat stark place. You know it’s all about the wines here, with two huge room dividers built in the shape of wine barrels. Windows cut into the walls look liked framed photos of the ever-changing vineyards behind them.
Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc were the varieties first planted by the Hopes. They worked with terrains in distinctly different vineyard sites both east and west of the Salinas River. In the early 90’s, the family began producing estate wines under the Hope Family Farms label. At this time, they focused their farming efforts to better suit the Paso Robles terroir and eliminated their white grape plantings entirely. Instead, they opted to source Chardonnay and white Rhone varieties from the cooler climates of Monterey County.
The Hopes established Treana Winery in 1996. Today, third-generation farmer Austin Hope is at the helm as director of winemaking and viticulture
Winery InformationHours: Open daily 10 a.m. to 5 p.m.
Fees: Complimentary Tasting
Price Range: $20 to $50 per bottle
Production: 12,000 cases
Discounts: 5% off 6-11 bottles, 10% case discount
In 1978, Austin Hope came to Paso Robles with his family, when his parents bought a ranch and planted both vineyards and apple orchards. Attempting to punish the rebellious youngster, his father, Chuck Hope put him to work in the vineyards. Much to his father’s surprise, at just eight-years-old, Austin took to the work immediately.
In the 1980s, Austin went to work with Chuck Wagner at Caymus Vineyards in Napa. Austin studied Fruit Science at Cal Poly San Luis Obispo, while Chuck Hope and Austin’s uncle Paul were laying the groundwork for Treana Winery. When Paul passed away in 1996, Chuck Hope turned to his son to lead the family business. The bold and brash 23 year old jumped in ready to make his mark on the business.
Working alongside then winemaker Chris Phelps, Austin quickly learned the ropes and began producing a $30 red table wine from Paso Robles, which at the time was a largely unknown region. “Maybe it wasn’t the smartest thing in the world to be the first ones out there doing things, but that’s what we do. We’re like salmon swimming upstream,” says Austin.
Austin became Winemaker for the Hope portfolio in 1998, which now includes Treana, Liberty School, Candor and Austin Hope wines. Together with Justin Smith of Saxum Vineyards in 2007, Austin began the process of creating a Westside AVA for the Paso Robles region, recognizing that there were intrinsic differences between the grapes grown and the wines produced on the east side and west side of Paso Robles. More and more growers and winemakers became involved, eventually leading to the TTB petition for the creation of 11 new sub-AVAs for Paso Robles, a critically important distinction in moving Paso Robles towards becoming a respected wine region. In 2009, Austin Hope was named “Winemaker of the Year” at the California Mid-State Fair. Additionally, Austin received the Founder’s Award at the 2016 Feed the Peace Awards Dinner for his support in the Nobelity Project’s Wine to Water project, which provides clean water to Kenyan schools.
Austin has proceeded fearlessly through his winemaking career, never one to turn down a challenge or shy away from a dream. In fact, in 2013, Austin followed his heart all the way to Kentucky to pursue his lifelong dream of making a great whiskey. Refusing to make a whiskey by anyone else’s standards, he pushed aside all tried and true methods, and now produces Highspire Whiskey, made with 100% American rye grain, aged swiftly in used barrels sourced from his winery. Due to this unconventional process, Highspire has created a new class of whiskey.
Austin’s renegade personality is bolstered by his tireless commitment to his work, and insatiable appetite for life. He is dedicated to his wife Celeste and two daughters, Ainsley and Avery. While he’s an avid concert-goer in the summer, enjoying such artists as My Morning Jacket, Radiohead, and Vance Joy, Austin spends his winters duck hunting with Sparticus, his English Labrador Retriever. Austin loves to golf, cook, travel to unusual places, paint, and create accessories for his home and the new Treana Tasting Cellar.
- Picnic Sites
- Casual & Relaxed
- Dog Friendly
- Family Run
- Hip & Stylish
- Kid Friendly
- Off the Beaten Path
- Cabernet Sauvignon
- Pinot Noir