Whether you’re selling your own wine, promoting other brands, or writing wine guides, you need a website. But what are the actual steps you need to follow to set up a winery website? And where should you start?
Step 1 – Choose a Webhost
Do you have a name for your winery website? Once you do, find a web host you like and register a domain. Registering a domain gives your website an address on the internet.
Step 2 – Choose a Content Management Platform
The easiest way to set up a winery website is to use a platform like WordPress or Joomla. With any of these, you can set up your website fast without having to code it. Many winery websites choose WordPress, the most popular content management platform in the world.
Step 3 – Choose a Theme
Next, you need to choose a theme for your website. There are thousands of free winery-inspired themes out there, and plenty of premium ones as well. You can also hire a web designer to create a custom theme for you.
Popular free winery themes include LT Winery, which is available for both WordPress and Joomla. To make sure your website runs on mobile devices, choose a responsive theme.
Step 4 – Optimize Your Winery Website for Search Engines
Search engine optimization (SEO) helps make your website visible online. It includes a variety of strategies that can improve your website ranking in Google and other search engines. SEO can be complex, but you can scale it according to your needs.
The first step to optimizing your website for search engines is to come up with a list of keywords to integrate into your website content. You want to focus on the keywords people are most likely to use to reach your website.
Get started with the Google Keyword Planner or Google Trends. When you choose your focus keywords, pay attention to your competitors and what they are doing. If you want to find an expert at SEO, you can learn more here.
The next step is to publish plenty of content on your website, and to do it regularly, which takes us to the next point.
Step 5 – Add a Blog to Your Website
Adding a blog to your website gives you a platform for publishing wine-related content. It also gives people the option to comment on your content and share it.
Don’t forget to add keywords to your blog posts. These will make your blog posts more visible online and boost your website’s SEO ranking. Your blog will appear as a different section on your website.
Step 6 – Outsource Articles and Other Content
Once it’s up, your website will need plenty of content. This includes blog posts, website articles, and different pages. The fastest and often most cost-effective way to create this content is to outsource it.
Outsourcing essentially means contracting a writer or content creator to create that content for you. You can outsource articles in batches or order them regularly. To find freelance writers, you can try websites like UpWork, Freelancer or Rex Originals.
Putting It All Together
You can set up your winery website in less than a day but adding content to it takes longer. However, it’s important to keep adding content to keep it fresh and encourage visitors to return often.
Let’s end this quick guide to setting up a winery website with an example of how your website should look.
Naked Winery is an online winery website with an intuitive design and lots of useful content. It offers a rich visual experience and is easy to navigate. Take a look at it and let it inspire you to create your own winery website to sell Red Wine Gifts | Red Wine | Naked Winery,