Urban Legend

Rules and critics be damned. Listen to your palate. Not someone else’s. If you want to serve red wine with ahi, do it! If you prefer to aerate rather than decant, who are we to argue? If you like sipping white wine from a martini glass, be our guest. It’s your tastes that drive our choices – -and why we’re so very meticulous about our craftsmanship. We’re doing something remarkable with wine here. We’re listening.

IT’S ALL ABOUT YOU!

This is the philosophy of the Urban Legend.

“This is disruptive wine innovation.”
Matthew Reagan PhD, Chemical Engineering & Wine Connoisseur

Matt got it right when he said that about Urban Legend. They have never been shy about disruption. When they wanted to drink wines that were perfect complements to the local food—diverse flavors, honest ingredients, a sophisticated yet approachable style—they said: “We’ll have to make them ourselves; we’ll make them where the food is created—in the city; and we’ll do it together!” It’s not a traditional strategy—just a very American one.

Today, they hand craft more than a dozen Urban Legend wines that each, uniquely, salutes the varied flavors of California and their home: Oakland, America’s most diverse city.

Critics and consumers alike are impressed with their fidelity to variety, their expression of place, their food-friendly style, and their absolute consistency of quality—from their very first release and forward.